Do you have a soft curvy round physique much like a pear, then your body is an endomorph type. Endomorphs have large shoulders and much larger hips. Endomorph body types find losing weight a very difficult task. They tend to store fat very easily in their bodies and often have fat deposits lining their internal organs. This makes it much more difficult to lose fat. The endomorph body type requires a higher degree of motivation to lose weight and it should be continuous. The right diet and exercise will help the endomorph body type to lose weight. Increase metabolism rate, perform physical activity of low intensity but of high duration, avoid over training, exercise more frequently keeping in mind the lower target end of your heart rate, avoid losing breath during exercise, slowly increase intensity of workouts as you develop fitness. Eat healthy and include lots of fruits, vegetables and low calories foods in diet.